A Experiência do Cliente e a Construção de um Mercado Phygital
Quais as fronteiras do mercado físico e digital? Em uma contemporaneidade na qual as pessoas consomem mídia, compram, constroem relacionamentos on-line – e na qual
Quais as fronteiras do mercado físico e digital? Em uma contemporaneidade na qual as pessoas consomem mídia, compram, constroem relacionamentos on-line – e na qual
Antes de entrarmos, propriamente, no tema central deste artigo (personalização), gostaria de citar um levantamento da Forbes que, já em 2015, apontava um fato digno
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